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Dr. Squatch

Dr. Squatch

Los Angeles, CAFounded 2013

Dr. Squatch is a natural men's personal care brand founded in 2013 by Jack Haldrup in San Diego, California, and now headquartered in Los Angeles. Known for cold-process bar soap made with natural oils and bold, woodsy scents, the brand has expanded into deodorant, hair care, cologne, and toothpaste. Dr. Squatch grew rapidly through viral digital marketing and a 2021 Super Bowl commercial. In June 2025 Unilever announced an agreement to acquire the company.

Products by Dr. Squatch

13 products listed

Dr. Squatch Soap Saver$15

Dr. Squatch Soap Saver

Dr. Squatch
Personal Care & Beauty
CA
Dr. Squatch Citrus Mint Whitening Toothpaste$12

Dr. Squatch Citrus Mint Whitening Toothpaste

Dr. Squatch
Personal Care & Beauty
Dr. Squatch Woodland Pine Cologne$59

Dr. Squatch Woodland Pine Cologne

Dr. Squatch
Personal Care & Beauty
Dr. Squatch Fireside Bourbon Cologne$59

Dr. Squatch Fireside Bourbon Cologne

Dr. Squatch
Personal Care & Beauty
Dr. Squatch Fresh Falls Conditioner$17

Dr. Squatch Fresh Falls Conditioner

Dr. Squatch
Personal Care & Beauty
Dr. Squatch Fresh Falls Shampoo$16

Dr. Squatch Fresh Falls Shampoo

Dr. Squatch
Personal Care & Beauty
Dr. Squatch Pine Tar Deodorant$13

Dr. Squatch Pine Tar Deodorant

Dr. Squatch
Personal Care & Beauty
Dr. Squatch Spearmint Basil Bar Soap$7

Dr. Squatch Spearmint Basil Bar Soap

Dr. Squatch
Personal Care & Beauty
IN
Dr. Squatch Fresh Falls Bar Soap$7

Dr. Squatch Fresh Falls Bar Soap

Dr. Squatch
Personal Care & Beauty
IN
Dr. Squatch Wood Barrel Bourbon Bar Soap$7

Dr. Squatch Wood Barrel Bourbon Bar Soap

Dr. Squatch
Personal Care & Beauty
IN
Dr. Squatch Cool Fresh Aloe Bar Soap$7

Dr. Squatch Cool Fresh Aloe Bar Soap

Dr. Squatch
Personal Care & Beauty
IN
Dr. Squatch Bay Rum Bar Soap$7

Dr. Squatch Bay Rum Bar Soap

Dr. Squatch
Personal Care & Beauty
IN
Dr. Squatch Pine Tar Bar Soap$7

Dr. Squatch Pine Tar Bar Soap

Dr. Squatch
Personal Care & Beauty
IN