Dr. Squatch
Los Angeles, CAFounded 2013
Dr. Squatch is a natural men's personal care brand founded in 2013 by Jack Haldrup in San Diego, California, and now headquartered in Los Angeles. Known for cold-process bar soap made with natural oils and bold, woodsy scents, the brand has expanded into deodorant, hair care, cologne, and toothpaste. Dr. Squatch grew rapidly through viral digital marketing and a 2021 Super Bowl commercial. In June 2025 Unilever announced an agreement to acquire the company.












